ATTENTION TO DETAIL AND PASSION FOR INDIVIDUALITY IN JEWELRY. IT'S ALL IN THE FAMILY!
-Craft-Revival Jewelers is a family owned and operated business by the father and son team of Brandon and Jayson Case.
Welcome to our store and website! We take great pride and joy in our passion to create jewelry for each and every individual that enjoys wearing a piece of Craft-Revival Jewelry. Each piece is uniquely designed and crafted with the perfect mix of age-old craftsmanship handed down within our family from generation to generation and modern technology and techniques. Working as craftsmen for over 30 years, we opened our retail store in downtown Grand Rapids, Michigan in 2010.
The name Craft-Revival reflects our passion for maintaining great skill and service when creating sentimental jewelry pieces. We found commercialization and mass production were at the forefront of what many of today’s retailers were pushing. The loss of quality, individuality and service went out the window as many jewelers adopted the idea of basic rings that millions of women would wear. One of the most memorable and personal moments in our life is the gift of an engagement ring, as the symbol of the beginning of two people’s life together. The idea that this symbol is something that is designed to be as cheaply made as possible, and made at such high volumes with no care for longevity, was something we would stand against.
This would be the driving force for us to open Craft-Revival Jewelers. We do everything in our power to keep alive the age-old skill and personal relationship you have with your jeweler. As many have enjoyed, I invite you to take the time to meet my father and me, and experience service and quality, unlike anything you would expect to find in Grand Rapids.
Our History
Without knowing it, my father Brandon planted the seed for our business as a child. He would make his first piece of jewelry for his mother at the tender age of 6. As the son of a sculptor, artistic expression was a prominent family value. He would begin to perfect his skill with the guidance of his beloved art teacher, John Markov, in high school. Mr. Markov recognized his gift and encouraged Brandon to explore his purpose and talent, giving him direction on how to support a family using his artistic skill. In 1980, he started his first job at a retail jewelry store and began to learn the day-to-day operations. His skill and craftsmanship would continue to build over years as everyday brought new challenges.
After continually being sought after from larger and larger jewelry stores for his skill and his education from the Gemological Institute of America, Brandon was empowered to start his own business, Brandon F. Case Goldsmiths, in 1990. This wholesale division would allow him to be his own boss and capitalize on the custom jewelry requests he was receiving from many stores. He built himself a studio at home, as it allowed him to continue his perfect his craft and raise my brother and I.
I have always loved to spend time with my father. Like the picture to the left, I would spend many days as a toddler sitting at his bench watching and observing as he would create family heirlooms from air. I was intrigued by the process and creation of his jewelry and how the people who wore it saw it as a reflection of themselves or the expression of how another cared for them. The pieces of jewelry meant much more to them than just precious materials. This sentiment would be my calling.
My father and grandmother would continue to keep my artistic expression alive by exposing me to different types of mediums throughout my life. At the age of 12, I would start my training to become a master goldsmith like my father. Building on my father’s 30 years of experience, I would learn first-hand how to create truly custom jewelry. Observing the day-to-day operations, I would see my place to help formulate our passion into a retail business that was dedicated purely to producing high-quality custom jewelry created for each individual person so that they may begin their own family heirloom. While continuing to work beside my father every day, I pursued a BS in Small Business and Entrepreneurship from Ferris State University with a minor in Art History. My education helped me to formulate the business model for our store.
As I became an adult I sought to travel across the world seeking the self-expressions of the world's greatest artists. This empowering experience solidified my ideas and purpose to show people another side of jewelry as my father had exposed me to at a young age.
My father and I continue to work together with our customers to create memorable jewelry pieces, crafted with love and care, which will be cherished for years to come.